Purbaningsih, Yuli, Helviani Helviani, Nursalam Nursalam, Hasbiadi Hasbiadi, Masitah Masitah, and A. Mardiana. 2023. “THE DECISION MAKING FOR RICE CONSUMER PURCHASE THE DECISION-MAKING BY THE CUSTOMER IN PURCHASING OF RICE”. International Journal of Multidisciplinary Research and Literature 2 (5):566-75. https://doi.org/10.53067/ijomral.v2i5.146.