ROSADA, M.; WIDYASTUTI, U. .; BERUTU, M. B. . THE ROLE OF PERCEIVED ENJOYMENT IN MEDIATING THE INFLUENCE OF INTERACTIVITY, ATTRACTIVENESS, AND SOCIAL PRESENCE ON IMPULSIVE BUYING IN TIKTOK LIVE STREAMING (CASE STUDY ON BATIK NAWILIS). International Journal of Multidisciplinary Research and Literature, [S. l.], v. 5, n. 1, p. 28–49, 2026. DOI: 10.53067/ijomral.v5i1.398. Disponível em: https://ijomral.esc-id.org/index.php/home/article/view/398. Acesso em: 27 jul. 2026.