STRATEGY ANALYSIS OF THE TRADITIONAL MARKET TRADERS AT THE TIME OF THE COVID-19 PANDEMIC
DOI:
https://doi.org/10.53067/ijomral.v1i3.31Keywords:
Covid-19, Traditional Markets, Defense Strategy, TradersAbstract
This research uses qualitative research methods. The type of research is field research with a descriptive approach, the Data collection techniques through observation, interviews and documentation. Data analysis techniques are analyzed before the field and data analysis in the area with the stages of reducing data, presenting data and drawing conclusions.
The results have shown that there are three types of survival strategies that can carry out, namely: 1) active strategies, improving the quality of goods and services, the presence of family members who help work, and increasing hours of work, 2) passive strategies, namely by reducing stock items, by reducing the number of employees, 3) network strategy, by building good relationships with buyers, leaving goods in the nearest stands, and doing online business online
Downloads
References
Agung, A. A. P., 2012. Metodologi Penelitian Bisnis. Malang: UB Press.
Irfanudin, A. M. et al., 2020. Strategi Berbisnis Online di Tengah Pandemi Corona Virus Disease 2019 Covid-19. Jurnal Dedikasi PKM UNPAM, Volume 1.
Irwan & Indraddin, 2016. Strategi dan Perubahan Sosial. Yogyakarta: Deepublish.
Khaeruman dan encep Saefullah. 2017. Analisis Lokasi Usaha Terhadap Penjualan Pedagang Buah-Buahan Di Sepanjang Jalan Ciptayasa Serang. Jurnal Sains Manajemen. Vol 3 No. 2, 2017
Khaeruman dan Hafidz Hanafiah. 2019. Perbandingan Kualitas Produk Sayur dan Buah pada Pasar Tradisional dan Pasar Modern di Kota Serang dalam Penerapan Strategi Pamasaran, Jurnal Majalah Ilmiah Bijak, Vol 16 No. 2 Tahun 2019
Komara, B. D., Setiawan, H. C. B. & Kurniawan, A., 2020. Jalan Terjal UMKM dan Pedagang Kecil Bertahan di Tengah Pandemi Covid-19 dan Ancaman Krisis Ekonomi Global. Jurnal Manajemen Bisnis, Volume 17.
Mamik, 2015. Metodologi Kualitatif. Sidoarjo: Zifatama Publisher.
Mulawarman, W. G. et al., 2020. Kajian Perempuan Berbasis Gender 2019: Perempuan Kepala Rumah Tangga Miskin yang Mempunyai Usaha Ekonomi di Bontang, Samarinda, dan Kutai Timur. Yogyakarta: CV Istana Agency.
Nofriansyah, D. et al., 2020. Bisnis Online: Strategi dan Peluang Usaha. Medan: Yayasan Kita Menulis.
Octaviani, I., Fatgehipon, A. H. & Sujarwo, 2020. Strategi Adaptasi Pedagang Tradisional Saat Pandemi Covid-19. Edukasi IPS, Agustus, Volume 4, p. 2.
Pradipta, J. & Nazaruddin, A. M., 2020. Antipanik! Buku Panduan Virus Corona. Jakarta: PT Elex Media Komputindo.
Sinaga, R. & Purba, M. R., 2020. Pengaruh Pandemi Virus Corona (Covid-19) terhadap Pendapatan Pedagang Sayur dan Buah di Pasar Tradisional "Pajak Pagi Pasar V Padang Bulan". Jurnal Regionomic, Volume 2.
Siyoto, S. & Sodik, M. A., 2015. Dasar Metodologi Penelitian. Yogyakarta: Literasi Media Publishing.
Sugiarto, E., 2015. Menyusun Proposal Penelitian Kualitatif: Skripsi dan Tesis. Yogyakarta: Suaka Media.
Sugiyono, 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Suryabrata, 2010. Metodologi Penelitian. Jakarta: Rajawali Press.
Tambunan, T., 2020. Pasar Tradisional dan Peran UMKM. Bogor: IPB Press.
Tohardi, A., 2019. Pengantar Metodologi Penelitian Sosial + Plus. Pontianak: Tanjungpura University Press.
Yusuf, I., 2019. Strategi Bertahan Hidup Pedagang Pasar Sanggam Adji Dilayas Kabupaten Berau. ejournal Sosiatri-Sosiologi, Volume 7
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 International Journal of Multidisciplinary Research and Literature
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
