THE EFFECT OF ACCELERATOR START-UP PROGRAM ON THE PERFORMANCE OF FOOD AND BEVERAGES START-UP IN INDONESIA

Siti  Masitoh; Sri  Widayanti; Dita  Atasa

doi:10.53067/ijomral.v2i5.147

Authors

Siti Masitoh University of Pembangunan Nasional "Veteran" Jawa Timur
Sri Widayanti University of Pembangunan Nasional "Veteran" Jawa Timur
Dita Atasa University of Pembangunan Nasional "Veteran" Jawa Timur

DOI:

https://doi.org/10.53067/ijomral.v2i5.147

Keywords:

Accelerator, Start-Up, Food and Beverages, Performance

Abstract

This study aims to determine the effect of mentoring marketing, accounting, and production on the acceleration start-up program to the performance of the food and beverages start-up in Indonesia. For the Accelererator Start-Up using 3 variable which is mentoring marketing, finance, and production. The research method used is the quantitative analysis using a questionnaire. The number of samples in this study was 31 food and beverages start-up which join Food Start-Up Inovation Accelerator Program in Accelerice Indonesia. This study uses warpPLS software 7.0 to process data to find answers to hypotheses. The research results show that mentoring marketing and production affect the performance but mentoring finance does not affect the performance of the food and beverages start-up which join this program

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