FITRIYANI, S. .; TUKIRAN, M. . THE ROLE OF MARKETING MANAGEMENT IN BUILDING LONG-TERM CUSTOMER VALUE (LITERATURE REVIEW). International Journal of Multidisciplinary Research and Literature, [S. l.], v. 3, n. 6, p. 756–767, 2024. DOI: 10.53067/ijomral.v3i6.273. Disponível em: http://ijomral.esc-id.org/index.php/home/article/view/273. Acesso em: 14 jun. 2025.